There is limited knowledge on why farmers adopt pollinator-supporting practices, which is crucial to stimulate their adoption. The dependence of farmers on pollination may influence their perception of pollinators and their willingness to adopt these practices. We addressed why farmers adopt pollinator-supporting practices using a 2011 survey conducted within a cereal plain in western France, where farmers were moderately dependent on pollination for crops like oilseed rape and sunflower. We assessed the factors influencing the adoption of practices to promote pollination, including pollination dependence. We found no effect for pollination dependence. Conversely, we found that farm size, pesticide use, advisory services and the perception of costs decreased the willingness to adopt, while older farmers were more incline to adopt. We also evaluated perceptions related to pollinators: more than 85% of farmers considered bees important for crop production and recognized pesticides as a major cause of decline. We found no effect of pollination dependence on farmers’ perceptions. Compared to similar studies over the past decade, we found similarities, particularly regarding pollinator-related perceptions. Finally, we compared the willingness to adopt in 2011 with the actual adoption in 2024, showing that there has been little change. This raises questions on the pathways to promote the adoption of pollinator-supporting practices to ensure for the future of pollinator conservation.