A few years ago the company in charge of the Paris underground set -off a communication campaign with the slogan : "the metro, the second car" targeting the upper and middle classes inorder to convince them that one could own a car and at the same time use public transport. Today the same public company has put in place a project called the "coup de pouce" (with a little help) which aims at facilitating the reinsertion of the homeless who spend their day in the tube stations. Furthermore the company has organised socio-educational activities for the suburban youth inorder to avoid conflictual contacts with bus conductors. This change of tone can be also seen in most administrations and public services.