@article{ducourant:hal-01163639, TITLE = {{Vendre la carte du magasin. Introduction au marquage social de l'argent d{\'e}mat{\'e}rialis{\'e}}}, AUTHOR = {Ducourant, H{\'e}l{\`e}ne}, URL = {https://enpc.hal.science/hal-01163639}, JOURNAL = {{G{\'e}rer et Comprendre. Annales des Mines}}, PUBLISHER = {{Eska}}, NUMBER = {117}, PAGES = {29-37}, YEAR = {2014}, DOI = {10.3917/geco.117.0029}, KEYWORDS = {Cr{\'e}dit card ; loyalty card ; indebtedness ; selling ; carte de cr{\'e}dit ; carte magasin ; endettement ; vente}, HAL_ID = {hal-01163639}, HAL_VERSION = {v1}, }