This paper deals with the theoretical and experimental analysis of magnetically tuned mass dampers, applied to the vibration damping of large structures of civil engineering interest. Two devices are analysed, for which both the frequency tuning ratio and the damping coefficient can be easily and finely calibrated. They are applied for the damping of the vibrations along two natural modes of a mock-up of a bridge under construction. An original analysis, based on the Maxwell receding image method, is developed for estimating the drag force arising inside the damping devices. It also takes into account self inductance effects, yielding a complex nonlinear dependence of the drag force on the velocity. The analysis highlights the range of velocities for which the drag force can be assumed of viscous type, and shows its dependence on the involved geometrical parameters of the dampers. The model outcomes are then compared to the corresponding experimental calibration curves. A dynamic model of the controlled structure equiped with the two damping devices is presented, and used for the development of original optimization expressions and for determining the corresponding maximum achievable damping. Finally, several experimental results are presented, concerning both the free and harmonically forced vibration damping of the bridge mock-up, and compared to the corresponding theoretical predictions. The experimental results reveal that the maximum theoretical damping performance can be achieved, when both the tuning frequencies and damping coefficients of each device are finely calibrated according to the optimization expressions.